Franchise news

15.09.2012

Costa Express franchise joins Rapha Condor pro-cycling team for the Tour of Britain 2012

Costa Express has announced that it is a sponsor of the UK’s top-ranked pro-cycling team, Rapha Condor Sharp, during the Tour of Britain which began on 9th September and finishes on 16th September 2012. According to the information provided, the sponsorship is the first by Costa in the UK and for the Whitbread-owned brand it rekindles a relationship with Condor that first appeared in 1960s with the successful Condor Mackeson team.  

Caroline Harris, Marketing Director of Costa Enterprises said: “Cyclists love their coffee so it’s a natural fit for Costa Express as we grow around the UK and are providing more and more consumers with the chance to grab a great coffee on the go. We are very excited about the relationship, particularly at a time when cycling is becoming so popular in the UK.”

With over 1,390 coffee shops across the UK and more than 800 internationally, Costa is, it says, a global success story with a growing network of retail sites. In addition to its Costa-owned shops, it also operates both corporate and individual franchises. (kbp)


Costa (UK)

Leading coffee brand retailing own coffee
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