Chinese restaurant chain to expand abroad using franchising
The famous restaurant chain, "Quanjude", known for its Peking roast duck was established back in 1864. Today, it is one of China’s most well-known restaurants and sells more than three million ducks to around five million guests a year. Besides running its own nine restaurants in Peking, Shanghai, Chongqing and Changchun, the company already has more than 60 franchisees.
It already has five restaurants outside China. According to a report in the newspaper, "China Daily", Quanjude is now looking to step up its international expansion plans using franchising. To achieve this, the company was floated on the stock exchange in November 2007. Furthermore, it is to use special computer-controlled ovens to prepare its special dishes in the future which will be replacing the traditional roasting-by-hand method. There have already been protests in China against this new method of preparing the food. Many fear that this could lead to the typical taste and traditional cooking methods being lost forever.