Franchise news

13.11.2006

Cartridge World named as a finalist for a Green Award

The Cartridge World franchise system, a cartridge refilling company, has been named as a finalist for the ‘Green Awards’ in the ‘Best PR Campaign’ category. It is one of three finalists in this category and was chosen thanks to its Plant a Tree Not a Cartridge (PATNAC) environmental campaign which led to just under 6,000 trees being planted at 28 locations around the UK.

The Green Awards have been created to recognise excellent creative work that illustrates and communicates the importance of CSR, sustainable development, and ethical best practice. The best PR award is presented to the company which, according to the jury, has the best campaign that most effectively uses public relations to generate publicity to build awareness, support a consumer marketing campaign or support corporate values on community, social, ethical or reputational issues.

The final winners of the twelve categories ranging from best TV ad to best use of copy and art direction will be announced at a gala evening which is being held at the London Guildhall on 29th November. The evening will include talks from well known industry figures and celebrities, and will be hosted by Penney Poyzer from the BBC series 'No Waste Like Home'.

Cartridge World offers domestic and business users widespread accessibility combined with quality, speed of service and value for money. The network has over 280 stores in the UK. According to the company, its ongoing marketing of PATNAC has raised awareness of the importance of refilling empty inkjet and toner cartridges rather than throwing them away and ending up in landfill sites. PATNAC was supported through a national media relations campaign and within six months of it being up and running, had saved over two million cartridges from landfill sites.

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