Brinker International names its 2012 "Franchisee of the Year"
Brinker International, Inc. has announced that it recently honored global franchise partner, Alsea, with its "Franchisee of the Year" award for the excellence the company has achieved operating 34 Chili's® Grill & Bar restaurants throughout Mexico. According to the information provided, the "Franchisee of the Year" award is the highest honor bestowed on a Brinker franchisee and is determined by measuring several operational standards, including guest experience, team member engagement and sales.
William Urrego, Regional Vice President for Brinker's Global Business Development, commented, "Alsea's steadfast commitment to operational excellence, as well as their development and execution of innovative marketing promotions, has built brand loyalty and introduced a growing number of international guests to the wide variety of flavors Chili's has to offer. Alsea also holds a deep understanding of the restaurant industry in Mexico, and it is this breadth of knowledge that has made them a vital resource for developing the Chili's brand in other international markets."
Brinker International, Inc. is, it says, one of the world's leading casual dining restaurant companies, serving more than 1 million guests daily. Founded in 1975 and based in Dallas, Texas, Brinker owns or franchises more than 1,500 restaurants in 32 countries and two territories. Brinker restaurant brands include Chili's® Grill & Bar and Maggiano's Little Italy®. (kbp)