Breakfast cereals through franchising
Following a two-year trial phase, the first branch of a new restaurant chain has been opened up in Chicago. The food on the menu: breakfast cereals. According to a report on the news portal, heute.de, this new restaurant idea came about because so many people in the USA both know and love eating cereals.
The breakfast cereals were first sold using mobile sales points for example
at sport stadiums, zoos or shopping centres. A catering service was also
launched. In the future, the founder of this new business idea is intending to
expand the business through franchising - first in the USA, then in Canada and
Great Britain. The long-term aim is to then move into other European and Asian