bfa launches qualification to recognise excellence in franchise professionals
The British Franchise Association, the bfa, announced recently that it has launched its first industry recognised qualification for franchise professionals, aimed at recognising expertise in franchising. According to the information provided, the QFP (Qualified Franchise Professional) is designed to be a formal recognition of an individual's professional knowledge and experience in franchising. It also demonstrates an understanding of the intricacies of best practice franchising as well as an investment in further and continuous development.
Tom Endean, Marketing Manager at the bfa, said, "The bfa is set to raise the bar by not only promoting improved practices and standards, but encouraging franchisors and advisors in the industry to extend their learning and ultimately prove their existing good business practice via the form of an industry qualification."
He continued, "The industry will benefit hugely from this qualification, enabling individuals that have already chosen to work in an ethical manner, to demonstrate this more easily to potential clients and members of the public. With the recent tough economic climate causing many people to think about entering into the franchise world, this qualification will give an added reassurance that the brand they are buying into, or the advice they are getting, is in line with the highest possible industry standards." (kbp)