Franchise news

17.03.2010

Bench opens new franchise store in Berlin

Bench has announced that it has opened a new franchise-run store in Germany’s capital Berlin. The new store is located in Berlin-Charlottenburg and is the third in the city.

According to the information provided, the new Bench franchise store offers the collections of Bench, Bench Sport and Bench Kids as well as accessories, underwear and fragrances.

Founded in Manchester, Bench is an urban lifestyle brand which designs, sources and markets cool and distinctive products. The brand originated in the late 80s as a niche tee shirt brand creating pieces inspired by BMX biking and the world of skate boarding. Since then, it has developed into a widely and highly respected urban lifestyle brand that was named the coolest streetwear brand by the 2007/2008 CoolBrands panel. The Bench brand is now sold worldwide in Europe, USA, Canada and Australia. (kbp)

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