Franchise news

23.10.2006

AUTUMNS PROMOTIONS OF THE THEMATICS HEINEKEN SPAIN

Cruz Blanca and Gambrinus give long jackets and La Amstelería polar linings to the clients who obtain the necessary points drinking beers in its places.

The pubs Cruz Blanca, Gambrinus and La Amstelería have presented its promotions for the autumn season. The three franchisees belonging to Thematic Heineken Spain will equip to its clients with articles of textile prepared for the cold and the rain.

Cruz Blanca and Gambrinus give a waterproof custom long jacket: the client can choose for three sizes, the X, the XL ó the XXL. To obtain it the customer will have to complete a card with the points that he or she is accumulating with the beers ordered. With every glass of 20 cl. of beer Cruzcampo consumed in Gambrinus or Cruz Blanca he or she will receive one point. With every glass of 30 cl., two points, and with every glass of 50 cl., three points. The owner of the establishment will be able to fix the necessary items consumed to obtain the prize, with the condition that they overcome the minimum of 45 points. In the posters that the pubs receives to advertise the promotion it will be able to refill the space left with the number determined.

In Gambrinus the promotion is advertised with the motto "The beer Cruzcampo custom-made for you", with air posters and table post and posters that show the perfect pint Cruzcampo with a metric tape around it, displaying of the three sizes availables for the jackets. On the other hand, Cruz Blanca has created the slogan "This autumn Cruz Blanca shelters you" to advertise the gift. In the promotional distributed between the pubs the penguin of Cruz Blanca, icon of this pub, appears dressing the long jacket.

As for La Amstelería, this autumn is going to give polar linings " to be equipped for the adventure ", according to the advertise promotion. The clients who drink half a liter of the beer Amstel, will obtain one point; if they add 14 points as minimum (again the owner of the establishment has legal authority to decide how many points are necessary) will have right to this lining.

The three promotions have started in the third week of October. From this date, it will be a report about the pormotions in the web page of every brand.

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