Franchise news

31.07.2012

Autorama Group to establish a franchise network

According to a report published recently on the website, am-online.com, commercial vehicle leasing company Autorama Group is looking to establish its own franchised network of LCV centres. The article reveals that the company will now have eight franchises across the UK which it is hoping to expand to 25 before the end of the year.

The eight franchisees, who will cover Basildon, Ilford, Romford, Milton Keynes, Bedford, Barnet, Dunstable and Northampton, will be on the road competing with franchised dealers for light commercial vehicle (LCV) business from sole traders and SMEs.

In an interview, Andy Alderson, Autorama managing director, said: “There are franchised dealers out there who have commercial vehicles as part of their range, but their focus is often diluted by car sales. They simply may not have the time or budget to focus on vans. Our whole philosophy and business focus is dedicated to offering impartial advice on vans from a number of manufacturers.” (kbp)

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