Franchise news

21.01.2011

Accor continues its expansion in the UK

According to a report published on the website, breakingtravelnews.com, Accor, the world’s leading hotel operator and market leader in Europe, has signed a franchise agreement with Focus Hotels, adding ten hotels to its UK network in the first quarter of 2011. This forms, it explains, part of Accor’s aggressive expansion strategy to increase its UK network to 300 hotels by 2015.

The franchise agreement means that 763 rooms will be added to the Mercure network. This expansion represents a major step in the development of the Mercure network in the UK, increasing its network from 33 to 43 hotels.

In an interview, Jean-Jacques Dessors, Chief Operating Officer of Accor UK and Ireland, said, “We are very excited to announce a deal that significantly increases Mercure’s presence across the UK. We have ambitious plans for the UK and we are totally committed to extending our Accor network and bringing our expertise in all segments from economy, midscale, upscale and luxury to the UK market.”

The Group’s hotel operations include about 15 complementary brands - from luxury to budget - including Sofitel, Pullman, MGallery, Novotel, Mercure, ibis, all seasons and Lenôtre. It is currently active in 90 countries, with 4,100 hotels and nearly 500,000 rooms. (kbp)


ACCOR (MIT DEN FRANCHISEMARKEN MGALLERY, MERCURE, IBIS, IBIS STYLES/ALL SEASONS UND IBIS BUDGET/ETAP) (D)

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21.01.2011 » 

Accor continues its expansion in the UK

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