Franchise News - Article
26.10.2007
The Bug that budding entrepreneurs want to catch…
Many fans of BBC2’s Dragon’s Den believe turning down an investment offer is not a wise move to make. In 2006, YogaBugs, children’s yoga specialists, did just this and since taking this decision, their small business has developed into a thriving company with just over 1,200 trained teachers under its belt. And, to further develop its business, it has also set up a national franchise management scheme.
Around 40,000 children currently benefit every week from classes held in the community, at school or through other Government-led initiatives to get children more active and reduce rising levels of obesity. YogaBugs managing director, Lara Goodbody, says: “We have simply not been able to keep up with demand for the classes. Our most recent teachers’ forum survey revealed that many of our teachers are proactive with busy teaching schedules and are frequently turning away work. However, the vast majority of teachers felt they would benefit from regional support. The franchisees will marry the two together by managing workloads to meet individual requirements and actively seeking out more classes for those who need them.”
YogaBugs is an imaginative way of bringing the benefits of yoga to children aged 2½-7 years old and Yoga’d Up caters for children aged 8-12. Traditional yoga postures, breathing and relaxation techniques are taught through exciting story adventures that capture the children’s imagination whilst enabling them to enjoy the beneficial practice of yoga. Many yoga postures have very child-friendly names such as Dog, Surfer and Crab which are creatively woven into adventures into the jungle, space or underwater palaces so that the children are motivated and inspired to join in whilst benefiting from yoga.
YogaBugs is looking for people who are interested in running their own business who are sales-orientated and who can develop a relationship with schools, nurseries and other organisations. “As well as managing existing YogaBugs teachers and creating opportunities for them within their territory, they recruit additional teachers to put through the teacher training course, ensuring demand for classes is met, and that yoga reaches as many children as possible whilst creating a valuable business and greater employment opportunities in their region,” explained Lara. Three franchises have already been awarded and the company is aiming to recruit 50 franchisees over the next 18 months.
» Look at the profile and other articles of this franchisor
Filter
