Franchise News - Article
09.12.2007
McDonald's: fighting the ‘McJob’ term
For some time now, the McDonald's franchise network in the UK has been trying to put a stop to the use of the term ‘McJob’ which is currently used to refer to low-paid jobs requiring very few skills. In its attempt to achieve this, this franchise giant started a campaign some months back to change the dictionary definition of 'McJob'. In a recent announcement, the company said that over the last three months it has attracted almost 105,000 signatures from both McDonald's employees and members of the public – the equivalent, it says, to 1,000 signatures per day.
According to the company’s press release, support has been given to the petition by a number of high-profile public figures including 35 MPs and leading figures from the worlds of business and education. The company explains that not only is the current definition out of touch with reality but is also an insult to the hard-working people in its restaurants.
McDonald's has, it says, a proven track record of investing in the development of its employees. It has been recognized by a number of groups as being a good employer with opportunities for those working there to become, for example, a franchisee and own their own restaurant: according to McDonald’s one in five of its current franchisees started out as hourly paid crew members. This year, McDonald's was also named Caterer & Hotelkeeper's 'Best Place to Work in Hospitality 2007'.
» Look at the profile and other articles of this franchisor
Filter
