General questions about franchising
In this section, experts answer general questions most commonly asked which go beyond the specific subject areas listed above.
When did franchising really establish itself across the world?
In the 60s the spontaneous transference of American franchise systems to other continents and countries proved to be extremely problematic and considerably held back its expansion. Franchise systems could first really take advantage of its merits after the enormous consumer requirements of the post-war period had died down and customers once again started to be more careful in their choices. The breakthrough of modern franchising in Europe occurred in the 70s. New systems sprang up like mushrooms and even traditional companies were able to gain new momentum through franchising, as the performance packages of professional franchisors in connection with selected people starting new businesses and who were prepared to carry out the work proved to be very successful. Particular emphasis was put on retailing and restaurant businesses during the pioneering phase of European franchising. Nowadays the franchising concept can be found in almost every country and the number of franchise systems worldwide is estimated to be about 18,000.