How do franchise businesses expand internationally?
As globalization continues, it is becoming more and more important for businesses to develop internationalization strategies whereby franchisors primarily use direct or indirect franchising methods abroad, master franchising, area development or joint ventures.
Nowadays a clear trend can be seen towards the internationalisation of franchise systems. Within the framework of a targeted strategy for a system to become more international there are more chances for it to develop. » Read more
Master franchising involves the granting of a licence so that the master franchisee can build up the franchise system in a country or a large region. » Read more