Franchise Guide
Reasons for franchising's success
The reasons for franchising’s success- Commercial and technical collaboration is a necessity for independent businesses faced with the power of the major groups and their branches.
- Success comes from harnessing “know-how” and the franchisor’s concept to the franchisee’s “entrepreneurial spirit”.
- The structures and the means of implementing them are simpler and more economical than in branches because a good franchisee is motivated and does not need to be “pushed”.
- It is a rapid, developable system for covering a market because investments and skills are shared.
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