Franchise Key United Kingdom - British Directory for Franchise and Master Franchise Opportunities

Franchise Guide

Franchise requirements

• To apply the franchisor’s commercial strategy. The real decision-maker is the customer. The concept has been designed by the franchisor to attract the customer and must therefore be respected. This highly evident principle brings other requirements.
• Compliance with standards.
• An obligation to follow the development of the concept and the know-how
• An obligation to obtain supplies of referenced products from referenced suppliers
• Compliance with financial obligations (entry fee, fees, etc)
• Compliance with the obligations stipulated in the contract

The Franchisee is copying a concept that does not belong to him. He must therefore respect it. However, it is important that he can give his own opinion and good networks take the greatest notice of comments, criticisms and ideas from their franchisees. Very frequently, they organise committees or find some other means of having the franchisees be involved in the network’s development.

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