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Franchise Guide
Standards and procedures
Examples of standards
McDonald’s
Recipes but also organisation, management, security.
Precise standards for selling kitchens honestly in a controversial market.
Very comprehensive check lists for quality, hygiene and profitability.
Why create standards?- Know-how enables standards and procedures to be created, which save time and avoid errors.
- Consumers want what the advertising promises to be what is provided, throughout the whole network. This is the requirement for building a strong and therefore homogeneous, brand image.
- Monitoring of quality and hygiene…
- Facilitating training and making it profitable.
- Gains in productivity.
- Economies of scale through standardisation
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