Mars Venus Homes Collection

specialist retailing

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Franchise - Mars Venus Homes Collection
specialist retailing - Franchise

Business concept

Mars Venus Home Collection® specialises in constructing and producing erotic furniture.

All Mars Venus stores use the same design, advertising, marketing, furnishings and methods of operation.

The image, performance and company philosophy of the Mars Venus stores stand out thanks to their full range of erotic furniture and their special and clear presentation methods.

This uniform appearance together with the know-how and services of Mars Venus Home Collection and our motivated franchisees form the basis for this successful retail model.

The retail model specializes in selling and producing erotic furniture which the franchisees order directly from Mars Venus Home Collection®.

Furthermore, franchisees can use up to 20% of the store’s surface to sell complementary articles (additional goods) from the erotic and/or wellness branches [e.g. underwear, sex toys, videos, cosmetics] in their own name and on their own account.

Franchisees order these additional goods directly from the suppliers of their choice, although Mars Venus Home Collection® can also provide support here if needed.

Mars Venus Home Collection® uses targeted national and regional marketing measures to strengthen its image and increase sales, from which franchisees directly benefit:

• appearances at trade fairs e.g. at the international Erotic Venus Fair in Berlin 2010 as well at regional erotic fairs.

• adverts in directories (both print and online)

• point-of-sale campaigns supported by advertising

• website that includes the latest information and campaigns as well as the products.

• shops are designed according to the latest trends

• local marketing using own advertising materials and media measures.

Mars Venus Homes Collection

specialist retailing

Open website

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