GNC General Nutrition Centers

speciality retailer of vitamins, minerals and related products

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Description of franchise system

GENERAL NUTRITIAN CENTERS (GNC) has its headquarters in Pittsburgh, Pennsylvania and has become the most prominent retailer of specialty nutritional goods across the globe. GNC’s commitment to healthy nutritious living has broadened their presence in the industry throughout the world.

The company began in 1935 with only one location in Pittsburgh. Today, GNC has expanded to over 7,000 retail stores across the USA and in 47 markets around the world. General Nutrition Centers has truly become the leading retailer of its kind when it comes to helping people ‘Live Well!’

From new product innovation and scientific research to the developing and packing processes, GNC takes tremendous satisfaction in their meticulous approach to guaranteeing quality in their products. By insisting upon accuracy in labels, product potency and ingredient safety, while still remaining on the cutting-edge of the nutrition industry, GNC sets the bar for their entire field.

As GNC has developed, so has their pledge to the idea of Healthy Living. This is why GNC is the world's largest business of its kind devoted solely to helping their customers increase the value of their lives.

Franchise concept

At the GNC franchise operations offices, they believe in you as a franchisee and they pledge to maintain the highest standards and purposes in franchising as they work to make your nutritional retail business a booming success.

GNC has superb training and support programs for new Franchise Owners ! When starting out, franchise owners must complete a 3-stage training curriculum offered by the company. This program involves formal training in Pittsburgh, PA, regional in-store instruction, and support at your own location during the first week of business. The expenses involved in your training are included in the original franchise fee.

You will also benefit from an excellent Operations Manual that will guide through your daily operations, as well as ongoing purchasing support; field support from a knowledgeable franchise consultant ; inventory management; financial services; technical support; and resources & guidance for your operational, promotional and other business needs. In addition, you will have access to an assortment of online resources with the company’s internet-support system!

GNC also invests millions of dollars in national advertising campaigns designed to help drive traffic into you store! Franchisees contribute 3% of their gross sales to support these campaigns. GNC designs and provides franchisees tools and information to help them execute local marketing campaigns throughout their markets.

Franchise partner profile

For GNC, you are the most significant part of the company’s success. As a GNC franchisee, you must be equipped to invest the time and make the sacrifices necessary to achieve your goals. If you are dedicated to your success, GNC invites you to team up with them and join in their passion for business achievement.

Just fill out the information below and see if GNC is the right franchise opportunity for you!

Facts

Standard information

Country of originUSA
Company foundation (nat / worldwide)1935 / 1935
First franchising (nat / worldwide)1988 / 1988
Country of dataUSA
Total investment (nat)100.000 USD
Personal capital65.000 USD
Initial entry fee40.000 USD
Royalty
6,00 %
Advertising fee
3,00 %
Type of contract
Franchise-System
Licence
Cooperatives
Others
Renewal fee
Space needs130 m2
Master licenses available
Priority development
• Europe
• Russia
Minimum turnover
Pilot unit in the country of data
Internal purchase
Mark-up of goods

Financial support

Capital spending plan
Sales and cost plan
Liquidity plan
Financial concept
Bank contact
Application for public funding
Financial negotiations
Date of payment / by instalments
Consignment stock
In-house leasing / mediation
In-house financing / mediation
Participation / Joint-venture

Training activities

Initial training
Additional training
Seminars / Workshops
Interchange of know-how meetings
Traineeship in unit
On-site visits
Consultation by telephone
Newsletters

Training content

Marketing / Sales
Organisation / Administration
Sales techniques
Product knowledge
Accounting / Financial
Computer software
Personnel matters
Management
Technical matters
Quality control

Management support

Site selection
Site assessment
Setup planning
Detailed systems manual
Local market studies / Local statistics
Marketing concepts / proposals
Nationwide marketing measures
Acquisition of key accounts
Merchandise information system
Intranet / Computer network
Organisation / Administration
Central / joint purchasing
Accounting
Controlling / Interplant comparison
Personnel advice
Franchise advisory council
Protected area
ISO certification

Ideal franchisee profile

25-30 years
30-35 years
35-40 years
40-45 years
45-50 years
50-55 years
Male
Female
Couple
No special prior knowledge
Specialist knowledge
Knowledge of branch
Management experience
Prior commercial knowledge
Sales talent
Technical skills
Team spirit
Entrepreneurial spirit
Craftsmanship skills
Outgoing personality
Organisational skills
Enquiry form
Last name (*)
First name (*)
City (*)
Phone (*)
E-Mail (*)
My available capital
without point and comma
Comments
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