Bad Ass Coffee of Hawaii
Description of franchise system
BAD ASS COFFEE COMPANY is a unique franchise concept with capable sellers and an ever increasing and broadening core of loyal customers. They serve only the best, gourmet, full-bean Kona coffee grown in the USA, as well as the finest Hawaiian coffee. Their infamous Signature Blend combines ten percent Hawaiian coffee in combination with various coffees from all over the world, which yields an exciting blend of many mouth-watering flavors. They offer customers their 100% Kona coffee, their Oahu, Kauai, Maui Hawaiian coffee, and traditional American grown coffee.
Starting in July 1989, Bad Ass Coffee opened its first location in tropical Kona, Hawaii, standing in the very center of this infamous coffee-rich country. Six years later, Bad Ass Coffee of Hawaii would buy out its first competitors: Royal Aloha Coffee, Tea & Spice Company and the Bad Ass Coffee Company. It was in the middle of this year, May of 1995, Salt Lake City became the home of the first franchise location in the continental United States; and this same year, Bad Ass Coffee of Hawaii would open a second franchise location in Park City, Utah. Their success has been non-stop ever since.
There are many reasons why the Bad Ass Coffee concept has achieved such amazing success. Product quality and unrivaled customer service are the primary and key commitments of Bad Ass Coffee. Secondly, they focus primarily on coffee grown in the USA, both one-100% Kona coffee as well as various other Hawaiian coffees, capitalizing on a certain niche in the coffee market.
Thirdly, their slightly unorthodox name is both instantly recognizable and very memorable. Fourthly, their brilliant and tactical marketing integrates their company image in very creative and unique ways both locally and across the nation. And finally, the design and ambiance of their stores creates an enjoyable, exciting and cozy environment in which the customers can enjoy a mouth-watering, full-bodied cup of Kona coffee.
An investment in Bad Ass Coffee Company franchise gives a return of much more than simply a location for a store. Full support services are always available to make sure your store runs smoothly, effectively and gets off and running easier and faster than you have ever experienced before.
Planning support, store-location selection, accessible information and support for marketing, interior design plans, as well as assistance on your opening day are all part of Bad Ass Coffee’s complete franchise package.
Simple multimedia materials and support as well as training and operations manuals are provided by Bad Ass Coffee franchise in order to make sure your franchise is a success from the very start. These materials contain everything from daily operations as well as franchise set-up.
As an owner of a Bad Ass Coffee franchise, you will profit from their national and regional professional promotion and advertising program. The Bad Ass Coffee corporate advertising and marketing teams prepare and employ these expert custom multimedia promotional and advertising materials, including radio and print advertising. These can all be easily adapted to specifically fit your franchise needs.
Franchise partner profile
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Bad Ass Coffee of Hawaii