Yamamay franchise continues to expand
Yamamay, the well-known franchise chain for lingerie, nightwear and swimwear, is continuing to expand both in Italy as well as in other countries around the world. The franchise network currently consists of 460 stores in Italy. The number of shops outside Italy is also growing each year: the franchise network can currently be found in Russia, the Ukraine, Switzerland, Great Britain, Croatia, Serbia, Greece, Cyprus and China.
The intercontinental cooperation work has also resulted in new market prospects. The singer, Jennifer Lopez, for example, is to sell the products from her “Jlo For Yamamay” collection in the Yamamay stores.
Besides this, the franchisor is planning to introduce further changes: Yamamay is looking to prepare future franchisees to manage their stores in an efficient and realistic manner. To achieve this, franchisees will not only take part in a theory course but will also spend time gaining practical experience in an established shop so that it can be assessed whether the people are really suitable for this kind of business.