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Whitbread launches a new restaurant concept

Whitbread has announced that is has launched a new restaurant brand which, it says, is addressing new eating-out habits in the UK. According to research work carried out by Whitbread, British restaurant goers are looking for a more personalised dining experience in restaurants that give them more choice and allow them to create their own space and atmosphere.

In response to the results of this research, the company has now launched its new Table Table brand with 105 new restaurants being set up around the country. According to the information provided, Table Table offers different styles of dining spaces to give more choice to customers, from cosy and intimate dining areas to large party areas in separate rooms. Each dining space has, the company says, been designed to reflect the mood and feel of that area and enhance the experience for guests.

Whitbread Plc is, it says, the UK's largest hotel and restaurant group. It manages a number of brands including Premier Inn, Brewers Fayre, Table Table, Beefeater and Costa.

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