US sweets franchise launches in Europe
The first store has already started business in London: according to a report published on the Internet portal qsrmagazine.com, the US American sweets and bakery franchise Cinnabon, which belongs to the Focus Brands Group, is looking to establish itself on the European market via franchising.
The franchisor is also intending to enter the markets in Germany, Austria and Switzerland and is currently on the look-out for suitable master franchisees. Franchisees are given exclusive regional licences and should have both the know-how and financial means to run several stores. The product range sold by Cinnabon includes various kinds of cinnamon biscuits as well as coffee and hot chocolate. (kbp)