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Ten franchisees working the Amiguitos concept

The Amiguitos franchise company has succeeded in expanding its network to such an extent that it can no longer be considered a regional company in the north of Germany but a national set-up with franchise outlets around the country. Boys and girls aged between one and ten living in Berlin, Bremen, Hamburg, on the island of Helgoland, in Munich or in Rosenheim all have one thing in common: they are now able to learn Spanish and Italian according to the proven Amiguitos concept, where learning is fun.

The two entrepreneurs behind the company, Juliane Buschhorn-Walter and Claudia von Holten, have succeeded in increasing the number of franchisees in their network from just one to ten in one year. “Ten new franchisees was the minimum target for this year and we have already achieved this by the end of August. As we are currently holding serious negotiations at further locations, the end-of-year results will certainly be very positive,” explained Claudia von Holten.

Amiguitos franchisees have a wealth of knowledge about the languages and the cultures. Many come from Spain, Latin America or Italy; the three German franchisees had lived in Italy, Mexico or on Cuba for many years. Some of the women are using this concept as an opportunity to work again after having had children and this system is perfect as the working hours are very family friendly. The company’s founders are also mothers so they know what challenge their franchisees have to face.

The well thought-out concept, which aims to make learning fun and which is based on the principle of total immersion, looks to teach the children all about the different cultures and for them to extend both their active and passive vocabulary. Native speakers lead the groups so that the children are able to pronounce the words perfectly. With globalization having well and truly arrived, it is certainly useful for children to speak foreign languages – and the younger they start, the easier it is for them.

Amiguitos (D)

language schools for children aged between 1 and 10 who learn to speak Spanish and Italian through play
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05.09.2007 » 

Ten franchisees working the Amiguitos concept

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