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Talking Tots reveals most parents will continue to spend on their children despite the credit crunch

According to the Talking Tots franchise, 90% of parents believe that they will not be reducing the amount they spend on pre-school activities next year despite the downturn in the economy. The children’s activity franchise surveyed 1,000 parents across the UK and found that half of parents expect to increase spending on preschool activities in 2009, while another 40% expect their spending to remain the same. The results also reveal that parents would rather cut back on eating out or buying new clothes than on pre-school activities should they find themselves having to save money.

Lisa Houghton, co-founder of Talking Tots, commented, “Our survey confirms what we are seeing on a daily basis, which is that parents see pre-school activities as really important for children’s development, as well as being great fun.”

Talking Tots is, it says, the UK’s fastest-growing pre-school franchise, opening 20 franchises across the UK in just 12 months. The company, based in Lancashire, now operates in 21 locations around the UK, with more franchises launching in the coming months. The company was founded in 2005 by Tracey Park and Lisa Houghton, two experienced paediatric speech and language therapists. Talking Tots classes use carefully-designed games and activities to help build children’s communication skills and social confidence. (kbp)

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