Franchise news

26.11.2007

SureCare with a new look

SureCare, a Chester-based franchise company providing homecare services, relaunched its business this year with a fresh look and a new managing director. Since then, the company says, the interest from potential franchisees has been huge and it has also started publishing a newsletter in order for the people in the company to keep up-to-date with all the latest developments.

This year, the company has been exhibiting at different franchise exhibitions around the UK to relaunch SureCare to the franchise market. According to Dominic Rothwell, managing director at SureCare, this decision has proven to be a successful one and they are currently in the process of following through several leads. The exhibition platform also gives potential franchisees the opportunity to meet the management support team and learn about the company’s new marketing materials, policies and procedures.

According to information provided by SureCare, the homecare market is one of the fastest growing sectors in the UK: it is predicted that one in four people will be over the age of 65 by 2031 and that 66 per cent of the population will be wanting care at home by 2038. Recognizing this fact, SureCare has developed a strategy to expand the existing network of almost 30 franchisees nationwide over the next two years, which focuses on offering extensive resources and support.

A SureCare franchise, the company says, provides a platform for both development and success. It provides its franchisees with an extensive training programme which includes business start up advice, raising finance through to business planning, marketing and continuous support from their own business development manager.

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