Franchise news

27.01.2008

Successful franchise exhibition in China

Around 24,300 visitors travelled to the tenth international franchise exhibition which was held in China last November. According to the organizers, this was a 12 percent increase compared to the year before.

Approximately 100 international and Chinese franchisors presented their products and services at three different locations – in Shanghai, Guangzhou and Peking. Apparently, great interest was shown last year in the franchise hotel networks. Other well-known brands, though, were also present from other branches such as KFC or the sandwich chain, Subway.

This exhibition, which is called "Franchising China", has been held on a regular basis since 1998. A new franchise law and the general economic boom in China have led to a growth in the country’s franchise economy. The next "Franchising China" is due to be held in November 2008. Further information about last year’s exhibition can be found at www.franchisechina.com. People interested in exhibiting at this year’s event can contact the organizers by sending an e-mail to jge@globalsources.com.

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