Sir Bernard Ingham and keynote speakers to appear at International Franchise Conference
Sir Bernard Ingham, former government spokesperson and current President of the British Franchise Association (bfa), will be among the distinguished speakers at an international conference being held in London, Friday 19 and Saturday 20 March 2010.
The International Franchise Conference, supported by UK Trade & Investment (UKTI) and sponsored by Sherrards Solicitors, has been developed to enlighten delegates about how to expand a business overseas or launch and market a company in the UK. Sir Bernard will speak at the welcome address during the first session of the conference programme.
According to the information provided, the event features an impressive speaker list including newly confirmed keynotes Nick Smart, Vice President for Development UK & Ireland for the Hilton Hotels, and Simon Brown, Brand Director, Canterbury of New Zealand and former Head of International Trading, Ladybird, who will educate local and global delegates about the fundamental principles behind international business and franchising success. Topics to be discussed include: the world is accessible; purchasing an international franchise brand; finding an overseas partner; and the essentials of exporting your franchise.
Chaired by Manzoor Ishani, Franchise Development Director for Stagecoach Theatre Arts and Senior Consultant for Sherrards Solicitors, the International Franchise Conference comprises a series of round table discussions, expert panel sessions and case studies delivered by financial consultants, bank representatives, business advisors, franchisees and franchisors.
The International Conference is being held in conjunction with The British & International Franchise Exhibition which features more than 100 franchise exhibitors at Olympia, London. (kbp)