Particolari franchise expanding both in Italy and worldwide
The Particolari franchise, which sells fashion accessories and bags, is continuing to expand its business both on its home market in Italy as well as in other countries across the world. New Particolari branches have, for example, been opened up in Romania and Kuwait and the master franchising project in Spain is also proving to be a success with its first store opening up on the Canary Isles.
In Italy, the franchise network currently consists of 60 branches. According to the company, it is intending to implement a strong marketing strategy this year, including an advertising campaign which aims to further increase public awareness of the brand.
The franchisor does not charge licence fees. Franchisees are given the rights to use the brand, are given an exclusive territory and are given assistance by the franchisor to plan and furnish the store.