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Jack Wolfskin uses master franchising to enter Chinese market

Jack Wolfskin, a retailer of outdoor clothing, opened up its first brand-name store in Peking on 18th December 2007. In an interview with the German Internet portal, Franchiseportal, Jack Wolfskin explained that the Chinese stores are, in the future, to be run by their master franchisee, Shanghai Tristate Enterprises Co. A second site is due to open its doors to the public in Shanghai at the beginning of January 2008.

The overall aim is to set up around 20 new stores in China over the next few years, primarily in Peking, Shanghai and other large cities on the east coast. Besides this, Jack Wolfskin products will also be available in specialist Chinese stores from 2008 onwards.

According to Jack Wolfskin, it has two main strategic aims at the moment: expanding into Eastern Europe and onto the markets in Asia. “China is the market of the future. It is essential that internationally active companies with ambitious expansion plans establish themselves on the Chinese market,” explained Manfred Hell, managing director and co-owner of Jack Wolfskin.

Besides being active in China, Germany, Austria and Switzerland, Jack Wolfskin can also be found in Belgium, Great Britain, Finland, Japan, Romania, Poland and the Ukraine. Across Europe, Jack Wolfskin products are sold in just under 160 franchise stores as well as in around 2,400 other points of sale. Jack Wolfskin GmbH & Co. KG is based in Idstein in the Taunus region where it employs approx. 380 people.

Jack Wolfskin (D)

specialist shops for outdoor equipment and accessories
» to the franchisor

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17.03.2008 » 

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Jack Wolfskin uses master franchising to enter Chinese market

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