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Italian Franchise Exhibition in October

The international trade fair for franchising, licensing and partnerships, “Franchising & Trade”, is being held in the Italian City of  Milan from 20th to 23rd October. According to the organizers, Expocts, it is the most important trade fair of its kind in Italy.

Franchising & Trade was first held in 1986 and takes place every year. Last year, around 300 exhibitors from 15 countries took part in the exhibition which covers 9,000 square metres. According to the Italian Franchise Association, Assofranchising, there were 722 systems on the Italian market in 2005. Expocts has said that it is expecting at least 40 percent of these to take part in this year’s trade fair including small, medium-sized and large systems from the branch. More information about the fair can be found at

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