Franchise news

26.12.2006

Impulse magazine: Mrs.Sporty is the best German Franchise Newcomer 2006

The German magazine, impulse, has named the Mrs.Sporty franchise system to be the most successful “Newcomer of 2006”. According to Mrs.Sporty, one of the main reasons for the jury’s decision was the system’s dynamic growth in the number of partners as well as their rapid success. The system, which was developed by Valerie and Niclas Bönström together with the tennis star, Stefanie Graf, now has more than 70 franchisees. Last year, the company’s turnover rose by over 100 percent.

"We are very pleased with the way our system is developing and are honoured to receive the prize from impulse," said Valerie Bönström, managing director of Mrs. Sporty. The 40th Mrs.Sporty club opened up just recently and the plan is for the network to have increased to 45 clubs by the end of the year; a further 30 are already being planned. "There is a very great demand at the moment and we are assuming that we will have built up a national presence by the end of 2008," Mrs Bönström continued.

Mrs.Sporty is a sports club for women of all ages. The concept differs from others in the way it creates an individual atmosphere for each client. In only 30 minutes, the women do exercises to improve their strength, staying power and mobility and learn how to improve their diet and eating habits. "Mrs. Sporty offers people with an excellent opportunity to unite their hobby and job. With our Mrs.Sporty franchise concept, we are looking to allow as many people as possible to work within sport and have fun at the same time," Stefanie Graf said.

The franchise system is currently active in Germany. It is planning, however, to expand throughout Europe and is on the look-out for suitable master franchise partners to help it to fulfil its plans.


Mrs.Sporty (D)

sports club for women
» to the franchisor


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Impulse magazine: Mrs.Sporty is the best German Franchise Newcomer 2006

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