Franchise news


HR solutions franchise urges franchisors to improve their recruitment process

Success Dynamics - the HR solutions franchise - is urging fellow franchised businesses to invest in the power of psychometric profiling to improve the accuracy and efficiency of their recruitment process.

According to the company, the underlying premise of psychometric profiling is the supply of sophisticated management tools to enable an improved understanding of an individual’s personality and behaviour. Success Dynamics claims that the use of such techniques can pay dividends in terms of validating a potential franchisee’s suitability to join the franchisor’s network. The importance of appointing the right people for a business was highlighted in a recent survey undertaken by Success Dynamics (involving 50 MDs and company owners) which revealed that 85% of senior management cite staff as the business’ most valuable asset. Survey participants also highlighted the growing interest in psychometric profiling as a means to enhance a company’s recruitment process with 71% of respondents agreeing that their current recruitment practice could benefit from the use of this type of management tool.

Commenting on the survey findings, Success Dynamics MD Joe Adams says, “prior to setting up the Success Dynamics franchise I was involved in the recruitment of sales personnel for another company on a large scale. I was attracted to the psychometric profiling proposition and was so impressed with the results that it delivered within the organisation that I ended up buying the company myself and selling on the undisputed benefits of psychometric profiling as a proven management tool to other businesses. When we decided to extend our network via the franchise route last year, it soon became evident that the franchise recruitment process could also benefit significantly from the implementation of psychometric profiling as part of a franchisor’s recruitment protocol. Appointing the right franchisee to trade under your established brand name is absolutely pivotal to the success of any franchise network – and our portfolio of management tools will also reduce the amount of time invested in recruitment by quickly identifying any unsuitable candidates at an early stage of the proceedings”. (KBP)

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