Franchise news


Fressnapf opens 750th store in Europe

The Fressnapf franchise company has opened up its second store in Italy in the North Italian city of Curno where the shop is to be run under the name "Maxi Zoo". The company has announced that this is the 750th shop within its European network.

“The fact that this important number – 750 – was achieved in Italy is very symbolic.” explained Torsten Toeller, founder and managing partner of Fressnapf. “The Italian market plays a very significant role in Fressnapf’s business strategy.” As it has done in ten other European countries, Fressnapf is intending to break through the traditional market structures in Italy and provide Italian pet owners with a larger range of pet products for more attractive prices. Statistically, there are 514 pets for every 1,000 inhabitants in Italy – the third largest amount in Europe.

According to Fressnapf, it is intending to continue to expand throughout Europe with its target being to launch its concept on two new European markets each year; this year it is planning to move into Ireland and Spain. In both countries, Fressnapf shall be founding a national company together with a master franchise partner in which Fressnapf shall hold the majority share.


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Fressnapf opens 750th store in Europe

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