Franchise news

25.03.2007

Fressnapf franchising success continues

The Fressnapf franchise network, which – it says – is Europe’s market leader for pet food and pet accessories, succeeded in increasing its turnover last year by a two-figure percentage amount with Europe-wide sales amounting to 801 million euros. According to the company, this is the equivalent of a 11.5 percent increase compared to the year before.

Just under 90 new Fressnapf stores were set up in 2006, 49 of which were in Germany where the network was first established. Across Europe, the company has 822 shops (625 in Germany). The 197 stores run outside Germany are located in eleven European countries and are run under the name, Maxi Zoo. Approximately 600 new jobs have been created as a result of the network’s expansion. “We are ahead of our competitors in both Germany and many other countries,” Torsten Toeller, head of Fressnapf, said commenting on the network’s positive development.

Fressnapf has also recently opened up a new kind of store, the so-called ‘Mega Zoo’. These new superstores aim to make shopping an even more exciting experience with a wide range of live pets.


FRESSNAPF (D)

pet food & accessories
» to the franchisor


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