Franchise news

23.02.2009

Fitness Together launches national marketing campaign

The Fitness Together Franchise Corporation has announced the launch of a national brand marketing campaign, giving the franchise network a new image and bold tools to communicate with high-end consumers who want to meet and exceed their fitness goals and live a healthier life.

“Fitness Together defines a real specialty, giving every client a one-on-one workout with a personal trainer in a private studio,” said Jeff Jervik, president and CEO of parent-company Fitness Together Holdings, Inc. “This marketing initiative delivers that message in a big way and on a grand scale for an experience that has attracted thousands of loyal customers, but treats each one as the only one.”

Complete with a redesigned Web site, in-store displays, print ads, outdoor boards and direct mail pieces, the new marketing campaign, the company says, introduces a new edge for the Fitness Together brand along with a call to action for the general public to seek real solutions for their health and wellness hurdles.

Founded in 1996, Fitness Together offers its customers one-on-one personal training. The franchise is part of Fitness Together Holdings, Inc., one of the world's largest wellness organizations. There are currently more than 490 Fitness Together franchise locations throughout the United States, Costa Rica, Israel, Ireland, and Canada. (kbp)

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