Franchise news


Entries being accepted for the Franchise Marketing Awards

The Franchise Marketing Awards are being held for the third year running now and recognize franchise systems which have succeeded in achieving sustainable growth as a result of innovative and effective marketing campaigns. The awards are supported by a number of groups including the British Franchise Association, the bfa, and Lloyd’s TSB. An independent panel will be judging the entries and the awards are to be presented on 4th April 2008.

There are two main award categories, namely Product & Service Awards and Franchisee Recruitment Awards which are, in turn, divided up into five and six categories respectively. Such subcategories include Best Brand Management, Best Website, Best PR Campaign, Best Advertisement and Most Creative Exhibition Stand. Last year’s winners included the franchise networks Prontaprint, Urban Planters, Gymboree, Blazes, Cartridge World, Your Move, NBC Bird and Pest Solutions, the Thresher Group, Totally Dynamic and the Select Group.

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