Franchise news


Cash Generator franchise in UK's top 10 discount retailers

Cash Generator has announced that it is fast becoming a major player on the UK high street: having opened its 150th store, the brand now ranks ahead of competitors CEX and 99p Stores and alongside more established high street names such as Home Bargains and Poundland. According to the information provided, Cash Generator has entered the list of Top 10 UK discount retailers (according to number of stores) for the first time.

Following a strong start to the year, the company has, it says, opened 17 new stores in the last four months, welcomed eight new franchisees to the group and increased profits for Quarter 1 on a like-for-like basis compared to the same period last year. The company’s ambitious expansion plans continue apace. Underlining its vision to become one of the UK’s leading high street brands, Cash Generator is planning to open a minimum of 50 stores across the UK during 2011 and to have 300 stores across the UK by 2013.

Managing director at Cash Generator, Julian Urry, commented: “Cash Generator has experienced an incredible start to the year. So far, expansion has been rapid and this shows no sign of slowing as we continue to harness interest in the brand and target new geographical locations for our store openings.”

Supporting the rapid growth of the business is a new brand strategy which is based on providing a fresh perspective of the company’s product and service offering and communicating the three distinct areas of buy, sell and loan. Giving consumers many different reasons to consider the brand in the current climate, Cash Generator will focus on becoming the ‘first choice for a fair deal’ and communicate that it is a credible, helpful and straightforward retailer that offers ‘fair deals made simple.’

Stuart Owens, marketing director, concludes: “The review of our branding strategy and communications messages, combined with the TV advertising campaign, has been a significant investment for the business. Our promise to guarantee a fair deal will ensure customers consider Cash Generator first when they come to buy, sell and loan and we feel this will certainly contribute to improved trading results at the end of this financial year.” (kbp)


retailer of new and pre-used goods
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Cash Generator franchise in UK's top 10 discount retailers

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