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Case study: Auditel franchisees Philip and Pam Godwin

Nottingham-based Philip and Pam Godwin joined Auditel in January 2009. Philip had been employed in a senior management role by one of the UK’s leading integrated power and gas companies before facing redundancy. His wife Pam had been a teacher for over twenty years. Philip recalled: “We wanted to start our own business, but reduce the start-up risk by using a proven business model. Looking for different things to do, rather then stay in employment, we had spotted Auditel as far back as 1998, so it was in the back of our minds when I was made redundant in 2009.”

The Godwins looked at a number of franchise opportunities. What made Auditel stand out for them was first of all the management team - integrity, professionalism and dedication. Then, the key issue - it had been in the market place some fifteen years with the accompanying reduced risk. It offered a business model that was adaptable to the lifestyle that they wanted to achieve and had a commitment to ongoing personal development. Finally, as Philip said: “Here was a company I would want to do business with!”

Pam said she chose Auditel mainly because of the opportunity to work together with Philip in a business partnership to which they could both contribute and use their different and complimentary skills. She said: “Auditel and its team were professional from our first contact with them. They were fully supportive and able to answer all the questions we posed in the decision-making process.”

The Godwins were given an intensive two weeks training – basic client acquisition and technical expertise and later follow-up sessions. Pam says: ‘I approached this with a little apprehension as to how I would cope, having no previous business or relevant industry experience. I was concerned that I may be out of my depth, but the training gave so much information and the confidence that we would be able to put what we had learnt into practice.’

As Philip reveals, financial control can be lost by businesses in the hustle and bustle of day-to-day operations, without the necessary focus being applied. He says: “This is where the Auditel proposition delivers. It provides overburdened management with an independent outsourced cost management service for key non-core costs.”

Pam says: “What has always been important to me with Auditel is the benefit of being able to draw upon particular expertise when dealing with a variety of circumstances. Our network of over 150 specialists with market knowledge spanning over fifteen years is at the disposal of all the Affiliates and their clients.”

Philip and Pam have two boys, aged 9 and 12, and are adjusting to a new work/life balance. They are beginning to sign up clients - with plans to sign eleven by December 2009 - and although they decided that Pam should head up sales & marketing, Philip has also become involved in networking and finding clients – and enjoying it!” (kbp)

auditel (UK)

cost and purchase management
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