Franchise news

13.08.2010

Card Connection quadruples in size within past ten years

Card Connection, a leading greeting card publisher and franchisor, has announced that the company has quadrupled in size within the past ten years. The latest figures revealed at the company's recent conference held in Warwickshire, show its franchisee network now sells four times the number of greetings cards than it did in 1999.

"We believe Card Connection's increased command of the market is partly due to developing the range of our quality greeting card designs from around 250 in the year 2000 to more than 1,500 today," confirms Andrew Cutler, sales director at Card Connection. "However, as well as providing a far greater diversity and range of product than our competitors, we have backed this up with a superior merchandising service from our dedicated national team of franchisees.

"The past two years have been tough for many businesses, however the Card Connection management team and our franchisees have responded with innovative ideas to keep one step ahead," explains Cutler. "Our franchisees have successfully focused on growing existing business and opening new retail accounts despite the recession and as a company we have introduced a number of new ways to help franchisees maximise profits. These include the new hand held terminals for our franchisees which dramatically cut down on admin time; the development of new point-of-sale material to improve merchandising displays as well as signing up new National Account customers, most recently including BP.

"However, most importantly, we have also introduced some top quality new designs to our product range, which have become hugely popular," continues Cutler. "During the past ten years we have seen a 40% increase in added finishes, the introduction of square cards, and growth in the tall card ranges for example. Most recently, we have added to our Gift Connection range plus our broad appeal humour greetings cards and introduced the popular high-end ‘Santé Gesture' range. With themes such as nostalgia, fashion, nature and home crafts, many market segments are covered. We are now looking forward to further product additions from our in-house creative department, which, backed by the continued enthusiasm of our franchisee network, will undoubtedly take us towards our next decade of company growth." (kbp)


Card Connection (UK)

greeting card franchise
» to the franchisor


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