Franchise news

30.08.2009

Card Connection franchisees increase sales by 20%

Card Connection, a leading greeting card publisher and franchisor, announced recently that its franchisee Andy Thompson and his partner Vicki have seen their sales grow by 20% compared with last year and have recently recorded their best ever month despite the tough economic climate.

"Since joining Card Connection in 2004, Andy and Vicki developed their area and within three years had doubled the size of their franchise to become one of Card Connection's first Platinum franchisees. This means they run one of our largest franchises," explains Andrew Cutler, sales and franchise director of Card Connection. "However, they have continued to grow their business significantly and now work with more than 300 retailers supplying Card Connection greeting cards."

Ex Royal Navy Petty Officer, Andy Thompson puts this success down to "a sustained team effort to bring on new retail customers. By making a name for ourselves, through word of mouth and networking, we have been introduced to local shop managers, owners and even some store area managers which has helped extend our customer base. In addition, we aim to follow up and convert leads provided by Card Connection's head office within 24 hours."

Card Connection's franchisees use a proven system to place quality greeting cards and gifts in retail outlets on a ‘consignment' basis, i.e. the stock and display equipment are installed on free loan to the retailer. Card Connection customers, therefore, only pay for what they sell. Card Connection's award-winning merchandising service provided to retailers by local franchisees is popular with retailers all over the UK and Ireland including key national accounts such as Netto, Budgens, Londis, Spar and Shell. (kbp)


Card Connection (UK)

greeting card franchise
» to the franchisor


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