AYK: sunny times thanks to new ideas and franchising
Four new franchise branches, a more than 20-percent growth in sales and an increase in the number of people working at the franchise head office – these are the successful figures released by AYK AG summarizing its development during the first half of this year.
The opening up of the new branches is proof, Uwe Schindler (AKK board member) believes, that the "new concepts and reorganization measures of the last 15 months are bearing fruit." AYK had introduced new equipment such as the UV tanning spray cubicle, its own quality seal which has been awarded to certain studios, the AYK Sun-Club to strengthen customer ties as well as the so-called AYK Innovation Team. The Innovation Team acts as a go-between between the franchise head office and the individual AYK partners in order to assess the effectiveness of marketing and advertising measures and the way they are implemented on site and to put forward suggestions for improvement.
Making 35th place on the impulse list of top franchise systems, AYK was the only tanning studio system named. AYK is planning for four more franchise branches to have opened up by the end of the year. Preparations are also being carried out for an AYK Beauty Store to be set up in Cologne in October. An Internet relaunch is also currently being worked on.
AYK Sonnenstudio is looking for master franchise partners throughout the whole of Europe.
AYK SonnenStudio (D)
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