General questions about franchising

In this section, experts answer general questions most commonly asked which go beyond the specific subject areas listed above.

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How can I decide whether a franchise proposition is serious?

In the first instance, contact the franchisor and ask all the crucial questions. If responses received are vague, you should remain prudent and request further information and clarifications.

The Franchisekey guide to franchising, franchise consultants, specialised lawyers, chambers of commerce and the Franchise Association in your country will be useful sources for obtaining a broader perspective and comparing information received.

During conversations with the franchisor, you should evaluate the following aspects: the structure set up by the franchisor to provide you with training and assistance (in accordance with the network’s growth level), financial and economic capacities, the management team’s knowledge of the profession and business concept, level of experience in the sector, the number of franchisees and their loyalty to the network and, most importantly, evaluate the selection process used in your case (is the franchisor sufficiently demanding with regard to your personal profile and the outlet location?). The franchise company will impose the same requirements on other franchisees as they expect from you. Remember that it is always useful to talk to existing franchisees.

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