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Franchise Guide

The franchisor’s role and contribution

The franchisor plays an essential role. He intervenes in many sectors to assist the franchisee or to provide him with solutions and resources….without substituting for him as the manager of his own business. Most often, he explains to the franchisee what to do but does not do it for him. The following is only an indicative list; things change from one franchise to the next.

“Establishing the bases for success”

• Assisting in searching for and negotiating the location
• Assisting in conducting the feasibility study and in negotiating with the bank
• Helping to organise the sales outlet
• Training the franchisee (and the staff)
• Guidance for certain administrative procedures

• Delivery and installation of stocks.
• Delivery and installation of furniture and equipment.
• Publicity for the launch.
• Assistance in opening.

To analyse the results, propose actions, advise and accompany

• Continuous training.
• Advertising programmes and marketing campaigns
• Meetings, seminars, committees, etc.
• Periodic visits (checking, encouragement, assistance, etc.).
• Telephone assistance
• Organisation of the transfer and processing of information in both directions.
• Compliance with the financial and contractual undertakings.
• Defence of the brand.

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