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Franchise Guide
The franchisee’s role and contribution
Here is what generally the franchisee is responsible for, with effective assistance from the franchisor, who provides models, advice and experience and often takes total charge of such and such a task but certainly will not do everything, instead of the franchisee, who must be an entrepreneur.
The franchisee’s role and contribution before the opening- Searching for and negotiating the location
- Providing own funds and securities
- Negotiating with the bank
- Organising the sales outlet
- Participating in training
- Recruiting and training staff
- Forming the company and the administrative procedures
- Opening the sales outlet
- Publicising the launch
- Implementing the concept
- Participating in continuous training programmes
- Participating in advertising campaigns
- Participating in meetings, seminars, committees, etc.
- Autonomously running the business
- Respecting the franchisor’s right to visit
- Passing on all the information
- Complying with the financial and contractual undertakings
- Defending the brand locally
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