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Franchise Guide

Advantages for franchisees and franchisors

• A network offers evident advantages for homogeneity, purchasing power, advertising power, resources, etc.
• Development is less costly than using branches because the investment is shared between the Franchisor and the Franchisees.
• Development is quicker.
• The partnership between the independent entrepreneurs who are the franchisees and the franchisors is effective because well selected franchisees are more motivated, work more hours and manage more carefully than employees.  

• A network offers evident advantages for homogeneity, purchasing power, advertising power, resources, etc.
• He owns his own business and is autonomous without being alone.
• He is copying success and receiving help, resulting in a faster, less costly start-up
• He is limiting his risks for the same reasons.
• The % of entrepreneurs who turn the capital invested into profitability is greater.
• He acquires greater professional expertise owing to the assistance and the transfer of know-how.
• He is learning a new job.

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