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Last month, the 7-Eleven® franchise offered two ways to “drink pink” in honor of Breast Cancer Awareness Month as well as to raise much needed funds for breast cancer research. To support the event, the franchise created an attractive pink refillable stainless steel mug as well as a pink version of its popular mike’s hard lemonade, called mike’s hard pink lemonade™.
Furthermore, select 7-Eleven stores sold an assortment of pink ribbon products to help raise breast cancer awareness. Products included a bookmark, pins, a bear backpack clip, pen, necklace, keychain, ID badge, car magnet, sticky notes with pen, and a ceramic mug. According to the information provided, 7-Eleven is to donate 5 percent of the retail sales price to Susan G. Komen for the Cure® for each product sold.
7-Eleven, Inc. is one of the largest chains in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses some 7,850 7-Eleven® stores in North America. Globally, 7-Eleven operates, franchises or licenses more than 36,600 stores in 15 countries. (kbp)