The operator of FranchiseKey.com is FranchisePORTAL GmbH, which was founded in 2005 and emerged from the company, Fachverlag U. Kessler, which in turn was established in 1995. FranchisePORTAL GmbH is market leader in Germany, Austria and Switzerland where it operates the most successful information and advertising platform www.franchiseportal.at, www.franchiseportal.ch and www.franchiseportal.de.
FranchiseKey.com was created to provide an international website that acts as an intermediary helping franchisors to recruit new franchisees both in their home market and abroad. The size, structure and concept of FranchiseKey.com all differ from the other online publications that are currently available. An English version of FranchiseKey.com was first published in 2005 – today this online offer covers 20 countries in their respective languages. Although the intermediary website FranchiseKey.com originated in Europe, its main area of activity is now South America. Brand awareness is also growing in large franchise markets such as the USA and Russia.
Franchise candidates are able to look through twelve categories and 96 sub-categories to find the franchise systems that suit them best. Our video library contains a large number of video interviews with franchisors and experts that, for the most part, were filmed at exhibitions and conferences as well as at other franchise events.
FranchiseKey.com provides franchisors with a convenient back office service: the MyFranchiseKey area allows franchisors to update and alter the information published about their system 24/7 as well as to select the countries they are interested in launching their concept in. Enquiries sent by franchise candidates and the status of such enquiries can also be checked here and comments added.
FranchiseKey’s motto is:
“Select the best... worldwide!”
How does FranchiseKey differ from other franchise websites?
1. An integrated international platform rather than a large number of individual solutions
Most website operators simply copy and translate their national website for other countries. By contrast, FranchiseKey.com’s joint international directory allows both a franchise system’s profile and its news to be published in the target countries of its choice with just the click of the mouse.
2. Presentation of all systems rather than limiting systems to those that advertise
All (serious) franchise and licensing systems are published free of charge on FranchiseKey.com with information, images and videos. This not only means that there is a wider choice and greater opportunity for potential franchisees to find a suitable concept. Information published free of charge about their system and the detailed application forms also mean many advantages for franchisors. FranchiseKey’s motto “Select the best… worldwide!” is not only true for franchise candidates but also for franchisors.
3. Free publication of information about franchise systems in several countries instead of allocating an advertising budget for each country
Other websites charge a flat-rate advertising fee that increases with each country added to the list and involves a long-term binding agreement. As FranchiseKey.com publishes information about the systems free of charge, each system can appear in several countries at the same time without having to pay increased fixed monthly charges. Moreover, franchisors can test the international potential of their system by analysing the origin, number and quality of the leads.
4. Optional pay-per-candidate rather than monthly advertising fee
The franchisors are sent detailed applications by email, whereby the mail does not contain the applicant’s contact details. Each time a franchisor receives such an application, he then decides with a click of the mouse whether he wishes to purchase this “qualified lead” or turn it down. The candidates are informed of the franchisor’s decision. If the franchisor chooses to purchase the lead, then he is sent the contact details. This extended form of the pay-per-candidate principle means greater flexibility and cost transparency for franchisors.
5. Communication in the language of your choice instead of receiving incomprehensible enquiries
When franchisors decide to expand their system abroad, they are often faced with the problem of receiving enquiries from international websites that are written in a foreign language. With FranchiseKey.com, the franchisors choose themselves what language they wish their system’s profile to be published in in a country and in what language(s) they wish to communicate. This way, they only receive applications from candidates who have the necessary language skills.