|
 |
| | How can I decide whether a franchise proposition is serious? | In the first instance, contact the franchisor and ask
all the crucial questions. If responses received are vague, you should remain
prudent and request further information and clarifications.
The Franchisekey
guide to franchising, franchise consultants, specialised lawyers, chambers of
commerce and the Franchise Association in your country will be useful sources
for obtaining a broader perspective and comparing information
received.
During conversations with the franchisor, you should evaluate the
following aspects: the structure set up by the franchisor to provide you with
training and assistance (in accordance with the network’s growth level),
financial and economic capacities, the management team’s knowledge of the
profession and business concept, level of experience in the sector, the number
of franchisees and their loyalty to the network and, most importantly, evaluate
the selection process used in your case (is the franchisor sufficiently
demanding with regard to your personal profile and the outlet location?). The
franchise company will impose the same requirements on other franchisees as they
expect from you. Remember that it is always useful to talk to existing
franchisees.
| | Santiago Barbadillo, Consultant |
|
 |
| |
 |
Franchise Information
ImprintSitemap
