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| | What is Franchising? | | The European Code of Ethics defines franchising as a
system of marketing goods and/or services and/or technology, based upon a close
and ongoing collaboration between legally and financially separate undertakings,
the franchisor and its individual franchisees, whereby the franchisor grants its
individual franchisees the right, and imposes the obligation, to conduct a
business in accordance with the franchisor’s concept. This right entitles and
compels the individual franchisee, in exchange for a direct or indirect
financial consideration, to use the franchisor’s trade name and/or trademark
and/or service mark, know-how, business and technical methods, procedural system
and other industrial and/or intellectual property rights. The franchisee is
supported in this ongoing service by commercial and technical assistance, within
the framework and for the term of a written franchise agreement, concluded
between the parties for this purpose. | | Santiago Barbadillo, Consultant |
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Franchise Information
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